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Two eminent thought leaders in the global world of entrepreneurship, John Mullins (The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan: 2003, 2006) and Randy Komisar (The Monk and the Riddle: The Art of Creating a Life While Making a Living: 2001) have teamed up to write what Stanford University Professor Bob Sutton calls “more than the most useful book I’ve ever read on entrepreneurship. ”Getting to Plan B sheds new light – and refreshing clarity – on the term business model and will give you a process to discover a better one for your business old or new, as well as a framework for organizing your thinking. It will reinvent your business plan, and your approach to business planning, too.
For more information, visit the book's website
by David Foster on February 17, 2011 at 4:44pm
John inspired me at an LBS evening event and I've been using this approach in my strategy work for almost two years now. I can highly recommend it.
There is nothing quite like this approach for drawing insights from people and organising the thinking, whilst anyone who has not discovered Learning Plans definitely needs to read the book!
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