Special thanks to our corporate sponsor:

Universal McCann


The London Business School Media Club invites you to participate in our 7th annual Media Summit: The Battle for Attention

Viewers, subscribers and users are drawn to a growing number of media platforms. Models tied to time and place are increasingly irrelevant, and loyalty to a platform yesterday proves tenuous tomorrow. Content is created anywhere, uploaded everywhere and retained forever.

We face many of these complex challenges as owners, creators and distributors of Media. And yet, as consumers of news and entertainment, we intuitively navigate these value-driven and valuable complexities dozens of times a day. We manage our personal and professional networks in real time, but also keep up-to-date on the lives of people we have not seen for decades through social media.

The Battle for Attention brings together visionary speakers for a frank debate on the issues driving media with the intention of refining our understanding of is in “the audience” and how to monetize their attention.

The London Media Summit is unique in that students are responsible for developing the content, organizing speakers and securing funding – and with the support of London Business School this ensures a vibrant and fresh approach each year. We are delighted to have secured such a high number of distinguished speakers for this year’s Summit.

Together with generous partners and a committed student body we are looking forward to passionate and informed debate. We hope you enjoy connecting, contemplating and conversing at the Summit.

Download the Summit's editorial here


Event Schedule






9.00am 9.30am Registration  

9.30am 9.40am Welcome Note Rebecca Otto, Club Co-President
Bert Chan, Summit Co-Chair


9.40am 10.30am Keynote 1 Erik Huggers, Director of Future Media & Technology, BBC

10.30am 11.50pm Panel 1 - Where is

Your Audience?

Federico Bolza, Sony Music UK
Don Boyd, Hibrow.tv
Simon Danker, BBC
Steve King, ZenithOptimedia

11.50am 1.15pm Networking Lunch  

1.15pm 2.10pm Keynote 2 Stephen Moore, Executive VP & Managing Director EMEA, Disney-ABC-ESPN Television

2.10pm 3.20pm Panel 2 - Does Size Matter? Martha Brass, Endemol
Tim Morgan, Mint Digital
Shakeel Mughal, Glam Media
Mike Parsons, Tribal DDB
Rory Sutherland, Ogilvy Group

3.20 pm 3.40pm

Coffee Break


3.40pm 4.50pm Panel 3 - Who Pays the Bill? Joe Cohen, Seatwave
Dan Hon, Six to Start
Alex Hoye, Latitude
Jim Marshall, Starcom MediaVest
Steve Purdham, we7.com

4.50pm 5.00pm Closing Note Daniel Mazini, Summit Co-Chair

5.00pm 5.45pm Reception Drinks  





The London Media Summit 2009 features a line-up of top quality speakers to discuss the challenge to find, keep and monetize audiences:


Erik Huggers | BBC | Director of Future Media & Technology

Erik Huggers

Erik Huggers is the Director of BBC Future Media & Technology and a member of the BBC's Executive Board.

He took up the role in August 2008, and is responsible for the BBC's output over the internet, interactive TV and mobile services, helping audiences enjoy a seamless experience of BBC programmes, wherever they may be. He also holds responsibility for managing the BBC's Broadcast and Enterprise Technology portfolio, Information and Archives, as well as leading the BBC's Research and Innovation activities.


Stephen Moore | Disney-ABC-ESPN Television | Executive VP & Managing Director EMEA & Canada

Stephen Moore leads the activities of Disney-ABC-ESPN Television in EMEA & Canada, which licenses The Walt Disney Company's branded and non-branded content and channels to international free and pay TV broadcasters and new media platforms.

This includes high-profile channel brands such as Disney Channel, Disney Cinemagic, Playhouse Disney, Disney XD, ESPN, ESPN Classic and ESPN International.



Adrian Finighan | CNN | Announcer

Adrian Finighan is an international anchor and correspondent based at CNN’s European headquarters in London.

Finighan joined CNN at the start of 2006, a year which saw him anchoring on numerous major news stories, including the summer’s Israel-Hezbollah conflict, the 2006 FIFA World Cup and the 'foiled terror plot' to detonate bombs onboard planes across the Atlantic.



Patrick Barwise | London Business School | Professor of Management and Marketing

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School. He joined the School in 1976, having spent his early career with IBM.

He has published widely on management, marketing, and media. His book Simply Better (HBS Press), co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s 2005 prize for the best recent book in marketing.


Raymond Snoddy | BBC Newswatch’s Presenter and Journalist

Raymond Snoddy is a freelance journalist who presents the BBC Television accountability programme Newswatch and writes regularly for a variety of publications after being media editor of The Times for seven years. Before moving to The Times he was a reporter on the Financial Times for 19 years writing mainly about media and communication issues.

Presented television series on the media, Hard News on Channel 4 and Media Monthly on Sky News and has made documentaries for radio and television. Regular columns include Marketing Week, Television, Mediatel and InPublishing Books include The Good, The Bad and the Unacceptable on press standards and Greenfinger on Michael Green and Carlton Communications.


Fred Bolza | Sony Music UK | VP Strategic Development

Fred is responsible for the development Sony Music’s strategy in the UK and runs an in-house marketing services agency that helps labels connect artists with the widest possible audiences.

Previously, Fred worked as a strategist at PRS For Music and as a management consultant advising ISPs, mobile operators and media companies. He currently DJs a monthly jazz night, writes about obscure records and used to be in Canadian garage punk “sensations” The Cryptics. 



Martha Brass | Endemol Group | Executive Director, International Operations

Martha joined Endemol in January 2009. She works alongside Chairman and CEO, Ynon Kreiz, in overseeing operations across the Endemol Group, which incorporates a production and distribution network spanning twenty six countries on five continents.

During 2008, Martha was Managing Director of Amaze TV and Commercial Director of private-equity-backed CPH Group (Amaze TV in the UK and D&D Media Group in the Netherlands, Belgium and Germany).



Don Boyd | Hibrow.tv | Founder and Editor-in-Chief

Don Boyd is a British film director, producer and screenwriter. He is also founder and editor-in-chief of the soon-to-be launched Hibrow.tv, which will be the first online platform to comprehensively feature original content curated and produced by professionals working in all the visual and performing arts.

Don has directed and/or produced 30 feature films, including some seminal works of British cinema, such as Alan Clarke's Scum, Derek Jarman's The Tempest and the multi-directorial film Aria.



Joe Cohen | Seatwave | Founder and CEO

Joe Cohen is founder and CEO of Seatwave, the online marketplace for buying and selling tickets for theatre, sports, concert and other live events. Joe started the company in May 2006. After leading three start-ups in the consumer internet space over the previous ten years, Mr. Cohen brings broad experience and a track record of success to the vision of Seatwave.



Simon Danker | BBC Worldwide | Director Digital Content Partnerships

Simon Danker is the Director of Digital Content Partnerships at BBC Worldwide. He leads the global business to partner with digital platforms to make BBC content widely available to audiences worldwide on TV, online and on mobile.

He works with all of BBC Worldwide’s divisions on digital initiatives and global content partnerships with leading digital brands such as Microsoft, Apple and YouTube, in addition to regional tie-ups.



Dan Hon | Six to Start | Co-founder and CEO

Dan Hon is CEO of Six to Start, an award winning entertainment production company founded with his brother, Adrian, in September 2007.Six to Start's first project, We Tell Stories, for Penguin, re-imagined how a publisher could adapt to producing internet native fiction. We Tell Stories was received to great critical and commercial acclaim, winning the awards for both Innovation and Best of Show at South by Southwest Interactive 2009.



Alex Hoye | Latitude | CEO

Media and marketing have been in Alex's blood his entire career: His first business was an ad-supported periodical he ran as a side business at Stanford University. In 1991 he joined Disney where he dug into traditional media business models - programming including GMTV, terrestrial and satellite broadcasting, and film.



Steve King | ZenithOptimedia | CEO

Once the youngest Managing Director of a UK media company, Steve is now one of the most experienced global network leaders.

Following graduation, Steve began his career in 1982 working in media selling for HTV, based in London.  After two years, he moved to Ted Bates Advertising, where he worked in the Media Department. 



Jim Marshall | Starcom MediaVest Group | Executive Director

Jim Marshall is Executive Director of Starcom MediaVest Group UK and a member of the management team. Jim is also Chairman of the IPA Media Futures Group, which is responsible for representing the IPA/advertising agencies on industry media issues, and a member of the IPA Council Steering Group, which sets the policy for the IPA.



Tim Morgan | Mint Digital | CEO

Tim Morgan is CEO at Mint Digital. With a strong belief everything interesting online involves mass participation, Mint aims to create cross-platform hits that bring TV and the web together.

Working with the likes of Channel 4, the BBC and Orange, Mint’s recent portfolio includes Landshare, connecting landowners with growers, Sexperience, an online information bank for all things sex and Orange Unsigned Act, crowd-sourcing the best unsigned musical talent in the UK.



Shakeel Mughal | Glam Media UK | Managing Director

Shakeel Murghal has 15 years of advertising, sales management and media experience across magazines, newspapers and online in the United Kingdom. He held management positions on Marketing, Stuff and Maxim magazines before joining Associated Newspapers to launch the free morning newspaper, Metro, as Head of Agency Sales.

Glam Media is a top 10 media-matrix company and growing fast as a new "Distributed Media" Internet company.



Mike Parsons | Tribal DDB London | Managing Director

Mike leads the Tribal DDB London team as Managing Director and is a member of the DDB UK Executive Board. In this role he oversees the client partners, the work and the long term business strategy of the agency. Mike is considered a real pioneer in the digital space and during his time at Tribal DDB Amsterdam and London the agencies have won several global awards including a Webby for the 'Seduction by light' work for Philips.



Gary Pope | Kids Industries | Director

Steve is passionate about music, but apart from his early days as a DJ, his real success to date has been in the computer industry, a sector he has been involved with since he was 14.

As the co-founder of SurfControl (a world-leading internet protection systems provider), Steve developed its vision and architecture. Using his entrepreneurial skills, he was fundamental in the company's listing on the London Stock Exchange, first on AIM and then the Main Market, as well as the nascent European market, EASDAQ.



Steve Purdham | we7 | CEO & Founder Investor

In 1998 Gary left his position as Head of English at a Lambeth School to build Kids Industries with his wife, Jennifer when he realised just how much more fun it would be to play with toys rather than confiscate them. Today Kids Industries is the only one stop shop in the world specifically for brands that wish to connect with the family; providing award-winning Research, Strategy and Marketing Services to some of the world’s best loved family brands.



Rory Sutherland | Ogilvy Group UK | Vice Chairman

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. http://www.ogilvy.co.uk/