Learning the power of APIs
By Akansh Khurana  on Fri 4 Nov - 0 Comments
Categories: Events


We, the MBA2013s, are finally getting into the groove of college / academic life. Everyone has started to expand their knowledge base, attend events, meet experts and build connections across areas of their interests.

I, along with few other classmates, had the opportunity to attend an API conference last week. APIs are a buzz word, not only in the tech industry but also in the media, travel, retail and other such sectors that hold and control large amounts of data. And therefore, all of us were keen to learn about the current and potential future action within APIs. We heard speakers from Guardian, Expedia, Nokia, ASOS, Qwerly, Twilio and few others -- and found the conference incredibly helpful.

Among many interesting insights, following were the main takeaways for me:
- APIs are a win-win for the organization that provides the platform, as well as for the developer. Organization witnesses rapid growth of ecosystem. Developers benefit from their creativity over a massive infrastructure and data system of the organization.
- Media, Retail, Travel industries leverage APIs to provide users with newer, more accessible, and customized platforms. With increasing penetration of smart-phones, and tablets, expansion of APIs is inevitable
- Given massive data and information available over the internet, there are multiple independent or “pure play” business / start-up opportunities. Pusher, Qwerly are few of many such examples

If any of this interests you, there's a complete report on what we learnt at the conference -- please refer here .


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