Using AI to 10x Health Research

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Learn how proprietary research can transform from a cost center into an AI startup's primary distribution channel. We’ll break down how Terra API built an internal research arm to drive major inbound growth via social, SEO, and GEO (Generative Engine Optimization), followed by a discussion on the commercial opportunity of Research-as-a-Service (RaaS) and an audience Q&A.

LT13 in North Building from 17:00 - 19:00 on the 27th of May!

👥Speakers:
- Alistair Brownlee, OBE (Head of Terra Research) – A 2x Olympic gold medalist applying elite execution and rigorous performance frameworks to data-driven strategic insights.
- Cameron Crawford (Leading AI Engineering at Terra API) – A Cambridge Engineering graduate pairing academic rigor with technical execution to build scalable product infrastructure.

💡What We’ll Cover
- The Internal Engine: Why and how Terra API structured a dedicated research division within a lean AI startup, and the logic behind the investment.
- The Blueprint for #1 Inbound Growth: How research content was leveraged to dominate social channels and systematically optimize for both traditional SEO and emerging GEO (Generative Engine Optimization).
- The RaaS Opportunity: A pragmatic look at the commercial viability of Research-as-a-Service (RaaS) as a distinct B2B monetization strategy.
- Interactive Q&A: An open floor for the audience to pressure-test these growth strategies and ask specific technical or operational questions.

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