RLCC x London Alumni Club | Building Digital Twins: A Hands-On AI Marketing Workshop

RLCC Masterclass | London Business School Alumni and Students & Marketing Leaders

Building Digital Twins: A Hands-On AI Marketing Workshop

A unique opportunity for LBS students and alumni to step into the next frontier of marketing.

As AI rapidly reshapes how brands understand and engage their audiences, this session moves beyond theory into practical, high-impact application — from static personas to dynamic Digital Twins.

Led by Ekaterina Golovanova (Digital Director Luxe, L’Oréal), this interactive masterclass will give you hands-on exposure to how leading brands are already leveraging AI to drive sharper insight, precision targeting, and commercial impact.

What you will gain:

A clear understanding of how AI is transforming modern marketing
Practical tools to extract real audience insights (incl. unconventional data sources like Reddit)
A step-by-step approach to building AI-powered Digital Twins
How to translate insights into segmentation, messaging, and conversion-driven experiences
A live application: creating a personalised landing experience for a defined audience
This is not a passive session — it’s a working lab designed for leaders who want to stay ahead of the curve and apply AI in a meaningful way.

📍 Location: London Business School
📅 Date: 26 May 2026
⏰ Time: 19:00 – 21:30

Bring your laptop — and your curiosity.

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Contact the organizers