TELL Series: Entrepreneurial Journey of Joe Foster, Co-Founder of Reebok

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The Untold Story of the British Family Firm that Became a Global Brand.

Reebok is one of world’s most-famous shoe brands that has been around for a long time – and for a reason. Following his family heritage back to 1895, Joe Foster’s Grandfather, Joseph W Foster, pioneered the spiked running shoe and famously made shoes for the world’s best athletes. After returning from two years away from home on National Service, Joe Foster and his brother noted that their family business wouldn’t be able to grow in the state that it was in—still making shoes using designs from the 1930s. Joe and Jeff started Reebok together from the very bottom, with no money. From creating sports shoes in a windowless, small three-story building, Joe tells his fascinating story of how he and his team took Reebok to become a $4billion company, from creating the Reebok brand, disrupting the industry and selling the company.

Learn how Reebok first started, what valuable life and business lessons Joe learned from his entrepreneurial journey, and how he made his way to the very top with hard work and determination. Joe will also share the need for passion and perseverance when it comes to Entrepreneurship, and the toll it can take on your family and personal life. Joe also believes that whilst hard work and determination will eventually get you results, luck can come in all forms which can help you along the way. This is a life story you don’t want to miss.

Joe Foster will be in conversation with Jeff Skinner, Executive Director of the Institute of Entrepreneurship and Private Capital. There will be an opportunity for questions and also a chance to network with the speaker and guests over drinks and nibbles following the talk.

Check out Joe Foster's book on Amazon: Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand

Joe will be happy to sign your copy, so remember to bring it along!

PRICE

FREE of charge, however, you need to register below to attend.

Our events are often oversubscribed. Please cancel your ticket if you can no longer attend to give that opportunity to someone else.

WHEN

22 September 2021

• 6.45pm – Registration

• 7.00pm – Event Commences

• 8.00pm – Networking

Note: Doors will close at 7 pm in order not to disrupt the event. Due to the high demand, please only take a ticket if you can make the event.

WHERE

LT 10, London Business School, Regents Park, NW1 4SA.

LET'S BE SAFE

We kindly ask that you wear a mask and socially distance from the speaker and other attendees.

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Co-hosted with: Entrepreneurship Club

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