Tech for Non-Techies

If you want to succeed in today's digital economy, you need to know core tech concepts so you can work successfully with innovation teams and tech clients.

In this series, you will learn the fundamentals of how apps, sites and algorithms get made. You will know who does what on a tech team and why they have different perspectives.

You will learn:

1) Digital business fundamentals & product management
• The key difference between traditional businesses and tech businesses
• Leading digital business models
• The product manager's perspective

2) Design Thinking & User Experience
• Introduction to design thinking
• Why designing for technology is different to designing for beauty
• User research fundamentals

3) What developers do & agile processes
• Introduction to the tech stack
• How companies use APIs to grow users, revenue and brand
• Back end and server basics

4) Growth hacking & analysis
• How marketing is built into product management
• The build, measure, learn cycle

5) Artificial Intelligence, Data Science and algorithms
• What data scientists really do
• AI algorithm: not as hard as it sounds

This course assumes no prior knowledge of technology.

This series consists of 5 modules, which will be split over 4 live 90 minute sessions.

Check it out: https://www.techfornontechies.co/

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