LBS Business Challenge - New Concept Development for NIO
by China Club
Registration
Registration is now closed (this event already took place).
Details
The case competition aims to provide LBS students with a unique opportunity of identifying and developing innovative new concepts of a Chinese US-listed company in real case. Your task is to develop and recommend to the NIO business leadership a concept to enhance the existing brand platform. This concept will be developed for the service or user experience pillars of NIO's brand strategy.