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LBS Business Challenge - New Concept Development for NIO

by China Club

Corporate Presentation Business Forum Tech Information Session

Tue, 19 Mar 2019

7:00 PM – 9:00 PM

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We are excited to announce the kick-off of New Concept Development for NIO, a LBS Business Challenge hosted by NIO, a pioneer in China’s premium electric vehicle market.

The case competition aims to provide LBS students with a unique opportunity of identifying and developing innovative new concepts of a Chinese US-listed company in real case. Your task is to develop and recommend to the NIO business leadership a concept to enhance the existing brand platform. This concept will be developed for the service or user experience pillars of NIO's brand strategy.



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