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Join the inventor of Business Model Canvas at exclusive book launch event
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Seven out of ten new products fail to deliver on expectations. “Testing Business Ideas” aims to reverse that statistic. Following the success of the global bestseller “Business Model Generation,” this practical guide contains a library of hands-on techniques for rapidly testing new business ideas to reduce the risk of failure.
The book explains how systematically testing business ideas can dramatically reduce risk and increase the likelihood of success for any new venture or business project. It builds upon the Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. The book closes with practical tips for teams to help make experimentation a continuous, repeatable process.
The event will be hosted at London Business School's Sammy Ofer Centre and will conclude with refreshments and an opportunity to network with innovation enthusiasts, strategists, and book authors.
And don’t forget to bring your book(s) to be signed by the authors! A lucky few would get the book after an interesting competition :) You can order your copy here: https://www.strategyzer.com/books/testing-business-ideas-david-j-bland
And learn more about our sponsors here:
The Institute of Innovation and Entrepreneurship at London Business School has the mission to inspire innovators and entrepreneurs by equipping them with the expertise and insight to drive growth. Read more about them here: https://www.london.edu/faculty-and-research/institute-of-innovation-and-entrepreneurship
CI&T is your end-to-end digital transformation partner. As a digital native, we bring a 25-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 2,500 professionals in strategy, research, data science, design and engineering, we unlock top-line growth, improve customer experience and drive operational efficiency. Read more here: https://us.ciandt.com/
Dress Casual (jeans ok)
Food Provided (Light snacks and refreshments )
Where
The Sammy Ofer Centre
LT18
117 Marylebone Rd, London NW1 5PT, United Kingdom
Speakers
Alexander Osterwalder
Founder
Strategyzer
Dr. Alexander Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.
Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.
His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company, to publish in spring 2020.
David Bland
Founder & CEO
Precoil
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation.
David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.
David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.
Prior to advising, David spent over 10 years of his career scaling technology startups. He continues to give back to the startup community by teaching at several accelerators in Silicon Valley.
Sponsors
