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Paths into Mobile Gaming: The Entrepreneurship Journey vs The Corporate Road

by Entrepreneurship Club

Corporate Presentation Entrepreneurship Tech Information Session

Wed, 13 Feb 2019

7:00 PM – 8:00 PM

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The Sammy Ofer Centre

117 Marylebone Road, London, NW1 5PT

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Join us as we explore the emerging field of mobile gaming with Tara Reddy and Eduardo Araujo. 

  • Tara is the co-founder and CEO of LoveShark; a start-up focused on developing mobile gaming in the AR/VR space.
  • Eduardo is a global performance manager at King; the maker of Cancy Crush Saga and one of the largest mobile gaming companies in the world.

Our speakers will discuss the latest trends shaping their field and the difference in their experiences. This is the perfect event to learn about mobile gaming and find paths into the sector.

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The Sammy Ofer Centre

117 Marylebone Road, London, NW1 5PT


Tara  Reddy's profile photo

Tara Reddy



Tara Reddy is CEO and cofounder of Loveshark - a London based startup creating social augmented reality games for mobile. Prior to Loveshark she spent 6 years working as a veterinarian before undertaking her MBA from London Business School. She then joined Blippar - one of the global leaders in AR - as a product manager where she gained a deep understanding of consumer behaviour in AR which was the perfect preparation for her to launch Loveshark. 

Eduardo  Araujo's profile photo

Eduardo Araujo

Global Marketing Performance Manager Dates Employed


Eduardo has more than ten years in the fast-paced business operations, marketing and strategy fields, along with a life long passion in all things creative or digital. He has supported companies from diverse sectors - gaming, tech, media, steelmaking, logistics, and FMCG - to achieve outstanding results through identifying and solving key problems in their tactical and strategic levels.

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Entrepreneurship Club | Website | View More Events
Co-hosted with: Tech & Media Club

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