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Ask an Entrepreneur - How to create the story behind your brand Event Logo

Ask an Entrepreneur - How to create the story behind your brand

by Entrepreneurship Club

Educational/Awareness Entrepreneurship

Wed, 28 Oct 2020

7:00 PM – 8:30 PM (GMT+0)

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Continuing the success of bringing in real entrepreneurs who have started and run their own businesses, Institute of Innovation and Entrepreneurship at the London Business School and The Guild of Entrepreneurs are proud to bring a workshop session with a difference. Join us for over an hour packed full of spontaneous advice on how to create the story behind your brand.

Most entrepreneurs realise that it’s important to invest in brand – not least because they realise that most of the exit value of the business will be down to brand (rather than the original product innovation). But how do you figure out the brand character, how do you build a brand with no money and how deeply does the choice of brand impact every other marketing decision?

We invite Barnaby Wynter – an entrepreneur and builder of brands – to talk us through how he builds brands from scratch and where so many entrepreneurs get it wrong.

We finish by applying these principles to two very different LBS alumnus founded nascent drinks businesses – Guillauime Poncet of Juno Bamboo Water and Mike Gamell of Days Brewing.

Following the discussion with the two founders, the attendees will join breakout rooms for an opportunity to network and to work on their brand story with each other.

The event will be facilitated by Jeff Skinner, Executive Director of Institute of Innovation and Entrepreneurship at London Business School.

To receive the zoom link to the event, please register.

About Barnaby Wynter: Marketer, Brand Expert and Serial Entrepreneur, the most recent of which is The Brand Bucket Company. He is also a Founding Freeman of the Guild of Entrepreneurs.

After a fast track career, he became the youngest MD of a Top 200 advertising agency in London in 1999. Two years later he bought the company and was completely broadsided by the events of September 11th. Barnaby draws on his unique experience from having been Communications Director of a PLC, Board advisor and NED to over 17 businesses, Brand Owner and Strategic Creative Lead on a wide range of businesses covering tech, finance, not-for-profit, professional services, education and construction among many others. He has also created over with 570 brands so far in his career.

About Jeff Skinner: Jeff Skinner is Executive Director of the Institute of Innovation and Entrepreneurship at LBS. He teaches on several entrepreneurship courses at the School and leads many of the co-curricular activities supported by the Institute.

Prior to joining the School, Jeff was commercial director at University College London (UCL), where he built its Technology Transfer division. Working alongside senior academics, he co-founded more than 30 technology-based spin outs that collectively raised more than £30 million in first round capital.



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