Gstaad Guy @ LBS

*Speaker Event followed by Networking Drinks*

The Gstaad Guy occupies a singular position in the digital ecosystem, blending insider fluency with biting humor to decode, while subtly critiquing, the rituals of the ultra-wealthy. Through his fictional personas, Constance and Colton, he doesn’t just parody high society; he reveals its inner logic, becoming its most self-aware narrator. Often described as a modern, comedic How To Spend It, his content reframes luxury for a new generation.



With over 3 million followers across socials and, as noted by Forbes, one of the highest concentrations of UHNW individuals in a single audience, his influence extends far beyond traditional creator metrics. He commands the attention of business leaders, celebrities, and royalty, an audience typically inaccessible to digital talent. He was the first creator to collaborate with Loro Piana as well as the first male creator to partner with Audemars Piguet.



His expansion into long-form content with The Gstaad Guy Podcast further cements his role as a cultural interlocutor, engaging leading voices across tech, fashion, media, and entrepreneurship. Since its launch in May 2025, the podcast has rapidly built a dedicated following, underscoring his ability to translate short-form virality into sustained, substantive conversation.



Beyond content, he has successfully translated cultural commentary into commerce. Poubel, his hand-painted charm jewelry brand, inverts his satire into a tangible luxury product, appealing both to insiders who understand the joke and aspirants who want to participate in it. Now stocked internationally at retailers including Selfridges, Galeries Lafayette, and Ounass, the brand underscores his ability to move from observer to operator, with his mission to bring a sense of play to luxury and proving it doesn’t have to be taken so seriously to be desired.

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