Lunch with Rob Britton - American Airlines

Rob Britton will be addressing the LBS community on ‘Challenges in the Airline Industry’, specifically talking about how it is hard to make money in the aviation space and how airlines are differentiating themselves by adopting different marketing strategies to improve market share.

Rob has worked as the Managing Director, Advertising, at American Airlines, where he was responsible for worldwide media advertising, brand stewardship, direct marketing, promotion, and customer research. He was part of the team that helped rebuild the AA brand after the 9/11 attacks in 2001.

He is now AirLearn's principal and an adjunct professor at the McDonough School of Business and Georgetown University, where he teaches two specialized MBA electives, and lectures annually at 25 other business schools worldwide, including London Business School, Kellogg and Wharton

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