Neuroscience panel: New applications for marketing strategy

Who
Open to the LBS community and UCL neuroscience community

When
7 October 7-8pm

Where
SOC LT15 

Marketers have historically used a number of research methods to understand the efficiency and effectiveness of their strategies and implementations of various marketing tactics. With advances in big data analytics and neuroscience, there are now new ways to answer these questions and improve marketing strategy. LBS is proud to welcome two neuroscientists to give their expert opinion and share experiences applying neuroscience to business. Dr. Jane Leighton works directly with some of the world’s largest advertisers as an expert consultant at Nielsen Consumer Neuroscience. Dr. Joe Devlin is a cognitive neuroscience professor at UCL and the Vice Dean of Innovation and Enterprise. Together, they will help inform us from both the business and academic perspectives by sharing their experience, sharing a case study, and answering questions.

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