Competitive Intelligence & Positioning

Competitive Intelligence & Positioning

Predict your rival’s next move. Take their position. Win in the marketplace.

Join the Marketing & Strategy Club for an exclusive industry masterclass with two former senior Unilever executives, exploring how leading companies anticipate competitive moves, challenge market leaders, and build winning competitive strategies.

Meet our speakers:

Mike Shepherd | Competitive Intelligence & Strategy

Former Global VP, Corporate Strategy & Competitor Intelligence, Unilever

Built Unilever’s global Competitor Intelligence group

Led 100+ competitive war games across Europe, Asia, and the Americas

Founder, MJS Group Consulting

Pierre Cohen | Competitive De-Positioning

Former CMO, Unilever South LATAM

Former Global Detergents executive, Unilever

Founder, Novaction LATAM (acquired by Ipsos)

Advisory Board experience with AB InBev and Hunter Douglas

Drawing on decades of global leadership experience, Mike and Pierre will share practical perspectives on competitive intelligence, strategic positioning, and how businesses can gain an edge in highly competitive markets.

Event details

📅 Monday, 2 November 2026
🕖 19:00–21:00
📍 LT14, Sammy Ofer Centre (SOC)
🎓 Hosted by the LBS Marketing & Strategy Club

An opportunity to learn directly from industry leaders and sharpen your competitive strategy toolkit.

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