Fireside Chat with Alessandra Bellini - Chief Customer Officer & Executive Sponsor for D&I at Tesco plc.

by Marketing & Strategy Club

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Thu, Nov 25, 2021

11:15 AM – 12:15 PM (GMT+0)

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Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising.
She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.
As Chief Customer Officer at Tesco, she brings together all of the disciplines of marketing, advertising, loyalty, and insight to create strong and distinctive brand propositions and communication for the Tesco Group.
Prior to Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication, and business for food categories. Before the USA, she held a number of board-level marketing roles in Italy, Central, and Eastern Europe, across the Unilever portfolio.
She has two grown-up children and lives in London traveling around town on a baby-blue Vespa.

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