Music Industry Series 3: - Universal Music Group: Olivier Robert Murphy: A “Brand” New World – Connecting Music & Marketing

Oliver Robert-Murphy

Universal Music Group

Toulouse-born, Olivier Robert-Murphy’s financed his studies by chauffeuring superstars around Paris. He then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Joining the entertainment industry at PolyGram Video, he ultimately advanced to VP of Marketing at Universal Pictures International Video in London.



Olivier then joined Universal Music Group, where after launching the audio-visual department and whilst doing an MBA at the London Business School, he was given the added responsibility of managing the Strategic Marketing Division. Since 2010, Olivier leads Universal Music Group and Brands (UMGB) - an award-winning team of global music, content and partnership experts, recognised as THE creative company for music and brands. Together they provide innovative campaigns and focused insight to help global brands truly connect with their audiences. (http://www.universalmusicandbrands.com/).



A popular thought-leader, 2016 saw Olivier take the stage at high-profile media events in Sydney, Miami, Helsinki, Paris, London, Brussels and Istanbul and acted as a jury member at Cannes Lions for music and entertainment.



Outside the brands world, Olivier, a black belt, is proud to lead the interests of his local Taekwondo club in the London community and beyond.



In June 2017, Olivier Robert-Murphy was the jury President of the Entertainment Lions for Music during the Cannes Lions Awards.