Music Industry Series 3: - Universal Music Group: Olivier Robert Murphy: A “Brand” New World – Connecting Music & Marketing
by Music Club
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The world of Marketing & Media is transforming faster than anyone had expected it before. The decline of traditional Marketing has generated a vast opportunity for brands to communicate quicker and better and music is a powerful channel. Through new trends and with examples of campaigns from around the world, Olivier Robert-Murphy, Global head of New Business of UMG, will demonstrate how fascinating this “brand” new world is!
The Sammy Ofer Centre
117 Marylebone Road, London, NW1 5PT
Universal Music Group
When it comes to creativity, passion is key. As Universal Music Group (UMG)’s Global Head of New Business, Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.
Olivier leads Universal Music Group and Brands (UMGB) - an award-winning team of global music, content and partnership experts, recognised as THE creative company for music and brands. Together they provide innovative campaigns and focused insight to help global brands truly connect with their audiences.
UMGB projects include collaborations between Dubai Tourism and Imagine Dragons; Make Up For Ever and Jessie J; MasterCard and Ellie Goulding; several international partnerships with Coca-Cola; exclusive media and retail activations with HP and the first legal music streaming service in Cambodia with Smart Axiata. A champion of the four E’s, Olivier's partnerships have music at the core and are driven by engagement, experience, exclusivity and emotion.
Financing his studies by chauffeuring superstars around Paris, Olivier then served as an officer in the French Air Force before beginning his career at Procter & Gamble. Joining the entertainment industry at PolyGram Video, he ultimately advanced to VP of Marketing at Universal Pictures International Video in London.
In 2001, he launched the Audio-Visual Department at UMG, managed the Global Strategic Marketing Division and in 2011, set up a dynamic new business, UMGB. In the meantime he earned an MBA at London Business School.
A popular thought-leader, the past two years saw Olivier take the stage at high-profile marketing and media events in Sydney, Miami, Helsinki, Paris, Cannes, London, Brussels, Johannesburg, Istanbul and Lisbon. In June 2017, Olivier was President of the Jury of the Cannes Lions Entertainment for Music.