Investing in Challenger Brands Event Logo

Investing in Challenger Brands

by Private Equity & Venture Capital Club

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Mon, May 10, 2021

6 PM – 7 PM (GMT+1)

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The LBS PE/ VC Club is delighted to host Kirsty Macdonald, Investment Manager at JamJar Investments.

In this session, Kirsty will speak to us about investments in challenger brands, what metrics matter, and key risks.

About the Speaker: Kirsty is an Investment Manager at JamJar Investments, the innocent drinks founders’ venture capital fund. They invest in exceptional founding teams to help them create, nurture and scale challenger consumer brands in the UK. Investments include Deliveroo, Bulb Energy, Toneys Chocolonely and Babylon Health.

Prior to JamJar, Kirsty trained at consumer goods giant Unilever where she worked on marketing and customer analytics across a variety of brands within their personal care and food portfolios.

She holds a BA in Economics and Management from the University of Oxford and an MSc in Global Politics from The London School of Economics.
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