Spanish Club Speaker Series: Manuel Arroyos (CocaCola Chief of Marketing) - Co-Sponsored with Marketing & Strategy Club

“Since the end of Covid, Coca-Cola stock has added roughly 50% in value while delivering generous dividends to delighted investors” - Marketing Week, March 2025

What’s their secret to driving growth? Join the Spanish Club + Marketing & Strategy Club for a fireside conversation with the Global CMO of Coca-Cola, Manolo Arroyo, on May 12th!

With a career spanning more than two decades at one of the world’s most iconic companies, Mr. Arroyos has played a pivotal role in transforming Coca-Cola’s marketing approach to meet the demands of a rapidly evolving global market. From leading strategic shifts toward sustainability and digital transformation to launching award-winning global campaigns, his insights offer a rare glimpse into the engine behind one of the most recognized brands in history.

In this talk, Manuel will explore key themes in global marketing strategy, brand evolution, and consumer behaviour in the digital age. He’ll also share stories from his international career and offer perspectives on how legacy companies can stay relevant in a world driven by innovation and purpose.

Don’t miss this opportunity to learn from a visionary shaping the future of marketing on a global scale!

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Co-hosted with: Marketing & Strategy Club

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