Meet the Marketers
Meet the Marketers is a unique opportunity to connect with senior marketers from some of the world’s biggest brands. Past companies have included Amazon, Deliveroo, Wavemaker, Mettle, Bayer and Vodafone. The speakers generally include a breadth of experience, and a range of industries. This event tends to be part speed-networking, part mini-lecture series, and the format allows for speaking to the marketers in small groups.
Speaker Series
Our Speaker Series encapsulates both internal and external speakers to come in and chat with our members. Internal speakers include professor and researchers, external speakers include LBS almuni, and professionals in relevant fields.
- Neuroscience panel: New applications for marketing strategy
- 2020 Deloitte Global Marketing Trends
- How Airline Crisis Management Works
- After-Hours Session: Introduction to Digital Marketing
Skills Workshops
One of the workshops that we hosted this year was 'Digital Marketing from a Googler - Insider Tips & Tricks.' Frederic Kalinke, ex-Google came on campus to cover the following:
- The differences between online and traditional marketing
- Understanding Search Engine Optimisation (SEO)
- Google AdWords, display advertising
- Mobile and YouTube
- Data Analytics
- Tips on landing a job in Big Tech
Cross Club Events
A huge part of LBS is collaborating with various student organizations to co-host events, some of the clubs we've worked with in the past are:
- Tech & Media Club
- Women in Business Club
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